About Us

1. Introduction to HAMONO

HAMONO is a store under HANASUN Trading Company Limited, a Japan-invested company and a branch of KOUYO DENSETSU.

We specialize in providing high-quality Japanese knives, delivering a perfect experience for consumers.

2. KOUYO DENSETSU - Company History

01/01/1985: The concept of establishing KOUYO DENSETSU was initiated.
18/06/1991: Officially founded as KOUYO DENSETSU Co., Ltd.
13/04/2011: Reorganized and renamed as KOUYO DENSETSU Corporation.
05/04/2016: Mr. Hiroki Inoue appointed as Representative Director.
18/01/2018: KOYO JAPAN Co., Ltd. was established in Vietnam.
11/03/2019: HANASUN Trading Co., Ltd. was established in Vietnam.
06/11/2020: Fine Eco Co., Ltd. was established in Japan.
01/04/2021: Launched the Vietnamese handmade goods sales division in Japan under the brand name "KOYO SHOP".

Store in Japan: www.koyo-shop.jp

Cửa hàng tại Nhật Bản "https://www.koyo-shop.jp/"

3. HANASUN Trading Co., Ltd.

Established on March 11, 2019, HANASUN focuses on import–export and commercial trade between Vietnam and Japan. Our mission goes beyond facilitating business—we aim to strengthen and enhance the cooperative relationship between the two countries.

Commendation Ceremony by the CIESF (Center for International Education Support Foundation)

4. HAMONO's Mission

Japanese products are renowned for their exceptional quality and enduring value. HAMONO is committed to bringing authentic handcrafted Japanese kitchen knives to the Vietnamese market—products that embody centuries of tradition and cultural heritage.

After years of research and collaboration with reputable manufacturers in Japan, we are proud to be the exclusive distributor of renowned brands such as SHIZU, SUNCRAFT, MIKI, YASUDA, YAMASA, and many other distinguished artisanal knife makers. This is the very foundation upon which the HAMONO brand was born.

HAMONO Japanese Kitchen Knives

5. Kitchen Knife Market in Vietnam

Currently, the market is flooded with cheap, low-quality kitchen knives of unknown origin. These products often have the following drawbacks:

Stainless steel knives dull quickly and cannot be resharpened effectively.
Carbon steel knives are easy to sharpen but rust and discolor easily.
Poor user experience due to suboptimal design.

HAMONO was founded to offer high-quality, distinctive Japanese kitchen knives at reasonable prices — meeting the needs of both cooking enthusiasts and professional chefs.

Showroom HAMONO

6. HAMONO Showroom

We want our customers to experience our products firsthand before making a purchase. That’s why, in addition to online distribution, we have a physical showroom located at:

94 Nguyễn Khuyến, Văn Miếu Ward, Đống Đa District, Hanoi, Vietnam.

At the HAMONO showroom, you can:

See and test a wide variety of kitchen knives in person.
Experience the difference in design, material, and sharpness.
Receive expert advice to help you choose the most suitable knife.

7. Why Choose HAMONO?

Many customers ask us:

"How can you compete with ultra-cheap knives from Vietnam or our neighbor 'Chi-na'?"
"I’ve never heard of your brand. How can you compete with well-known names like Kai Seki or Tojiro?"

The answer lies in quality and experience. We are committed to:

Authentic handcrafted Japanese knives with exceptional sharpness and durability.
Reasonable pricing without the high markup from third-party retailers.
Dedicated customer service to help you find the most suitable product.

Inside the HAMONO Showroom

We are confident that from the very first time you use a knife from HAMONO, you’ll experience an indescribable feeling — wondering how you ever managed without it until now.

You'll never want to go back to using the cheap knives you once relied on. You’ll start asking yourself how you could use something like that for so long, or how you ever believed that “a basic knife is good enough.”

HAMONO doesn’t just sell knives — we bring you a premium cooking experience.
Come visit our showroom and feel the difference for yourself!

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